VIVO IPL 2020
The BCCI is looking for a new sponsor in the wake of Chinese company Vivo's withdrawal from this year's IPL title sponsorship.
The BCCI has started preliminary discussions on jio's sponsorship. Jio Communication has donated Rs 1.5 crore to the covid Relief Fund and is sponsoring eight teams in the IPL. But they are hopeful that sponsoring the IPL title will further boost the company's potential and value.
In addition to jio, the Byju's Learning App has also approached the BCCI for sponsorship. Byju's, which recently received a $ 500 million investment, acquired the Indian jersey sponsorship from Oppo. Therefore, it is not surprising that Byju's is seeking IPL title sponsorship.
This is the first time that e-commerce companies like Amazon have come forward to sponsor the title, despite investing in the IPL's Honorable Mention.They are trying to utilise the fame from this season of IPL for their marketing purposes.
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| According to BCCI reports, the sponsors of this year's IPL title will be decided soon by the IPL board. |
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